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VCD Brief (The client (Operational since..., Business relationship, Future…
VCD Brief
The client
Operational since...
Business relationship
Future outlook
Current business
Interests
Location/s
Employees
Audience
Age
Gender
Socioeconomic
Income
Education
Employment status
Interests and dis-likes
Culture
Location
Family
Constraints
Time
Location
3Ms (Chapter 7, Page 133)
Method
Media
Materials
Technologies
Legal and ethical
Budget
Safety regulations
Purpose (Chapter 4, Page 69)
To Advertise
To Promote
To Depict
To Teach
To Inform
To Explain and/or Guide
Context
Physical location of design
The client's need/s