Please enable JavaScript.
Coggle requires JavaScript to display documents.
4.8 E-COMMERCE
4.8 E-COMMERCE
Features
global reach
ubiquity
interactivity
personalisation
info richness
universal standards
Effects on marketing mix
product
build individual requirements
can afford to stock wider range of products
adjust product design
Price
competitive pricing
price discrimination
Promotion
expand promotional opportunities
saves cost and target larger markets
adjust promotional materials and packaging
Place
e-commerce
effective and rapid logistics to transport products internationally
Types
business to business (B2B)
business to consumer (B2C)
consumer to consumer (C2C)
Benefits & Limitations
to businesses
inexpensive
can reach worldwide audience
keep accurate records
some place have low-speed internet connection
limit customers' senses
worries about internet security
to consumers
convenient
prices often lower
save costs - transportation etc
must have reliable internet connection
concern over credit card fraud
delays in receiving goods