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ABRAHAM MASLOW (BASIC ASSUMPTIONS IN MOTIVATION (holistic approach,…
ABRAHAM MASLOW
BASIC ASSUMPTIONS IN MOTIVATION
holistic approach
motivation is complex
people are motivated by needs
people are continually motivated by the same basic needs
needs can be arranged into hierarchy
MASLOW'S VIEW OF MOTIVATION
HIERARCHY OF NEEDS
GENERAL DISCUSSION OF NEEDS
THE OTHER NEEDS
NEUROTIC NEEDS
COGNITIVE NEEDS
AESTHETIC NEEDS
BASIC ASSUMPTIONS OF CONATIVE NEEDS
needs must be motivational to activate behavior
instinctoid > have heredity component
can be affected by learning, fear of disapproval, social expectations
PREPOTENCY: lower needs must be satisfied first before higher one
higher needs appear later in life
needs ngga sama dengan survival, gratification can be postponed
DEFICIENCY: fail to satisfy lower needs
GROWTH (BEING) NEEDS
HIERARCHY OF NEEDS (CONATIVE NEEDS)
HOLISTIC-DYNAMIC THEORY
SELF ACTUALIZATION