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types of sampling (taking measurements of a limited number of individual…
types of sampling
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non-random sampling
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stratified
some populations can be divided into number of strata (sub-groups) based on a particular characteristic
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random sampling
selecting individuals by chance - each individual in population has an equal likelihood of selection
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reliability
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chance
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can never be completely removed from the process - effects can be minimised by using large sample size
greater the number of individuals studied, the lower the probability that chance will influence the result
larger the sample size, the more reliable the result