YouTube Advertising
What is youtube advertising?
Effective Techniques
Targeting
Who are you
Strike Social is a global firm that harnesses the power of artificial intelligence to help agencies and brands succeed in YouTube and social media advertising.
age buckets, gender, language, income, parent/non-parent
Keywords, interests, in-markets, remarketing
Geographically
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The art of a buy needs to be watched how traders do in finance. Not retrospectivly
These are important questions to be asking your agencies or internal teams
It all starts outside the platform. How you structure your targeting.
Touch on AI technologies for YT buying
Programatic for YouTube?
4 largest search engine
over 500 hours of video added every minute
highest time spent on site when compared to the other social channels (40 mins)
It offers great scale and a low price
CDPs, DMP, DSP (demand side platforms
CDPs, DMP, DSP (demand side platforms