The Gambia - Tourism and Development
The Gambia - Tourism and Development
Benefits of Tourism in The Gambia
provides jobs as tourist guides , in hotels ( 5000 jobs )and other supplementary jobs as well ( 6000)
Travel & Tourism generated 54,500 jobs directly in 2016 (7.4% of total employment) and this is forecast to grow by 0.8% in 2017 to 55,000
High levels of export earnings- international tourism being the world's largest export earner
Employment- Tourism employed almost 100 million people around the world; airports, roads, marinas, sewerage systems
Rural opportunities- Tourism jobs can be created in underdeveloped regions
Infrastructure investment- helps improve living conditions of locals and tourists
Tax revenues from accommodation and restaurant, airport, sales taxes
GDP- International and domestic tourism combined add up to 10% of the world's GDP
Population: 2.149 million (2018)
Gambia's population is equivalent to
0.03% of the total world population.
61.3% of the population is urban (1,326,019 people)
Median age in Gambia is 17.1 years.
Located in West Africa and is entirely surrounded
by Senegal except for its coastline on the Atlantic Ocean at its western end. It is the smallest country on mainland Africa.
The country's main geographical feature is the River Gambia
Has a GNP per capita of $320, which
makes it one of the world's poorest countries
in 2001:The female literacy
rate is 22.7%, male 50.9%,
Tourists from Europe come to escape the harsh winter and take refuge under the warmth of Africa's 30C oven.
expenditure in 2001 was recorded as $400.
represented 10% or more of national GDP in 2001
GDP Annual Growth Rate
averaged 3.94% from 1968 until 2017
mainly british tourists
Problems caused by Tourism in The Gambia
% profit made by the country
the economy made less than 20% in 2001
some hotels earned as little as 4 euro per night
Hotel workers earned as little as 1 euro. and were laid of during rainy seasons when tourism was down.
Gambians rarely get positions in the management even in Gambian hotels it is reserved for foreign nationals
hotels are owned by international chains
"bumsters": defined as unemployed men who sell trinkets or hope to arrange tours to earn tips
bothers foreigners as they find it unwelcoming
attracts children away from school
Aims of Gambia Tourism
Gambia Tourism Authority (GTA) aims at developing the Gambia into a World Class tourist destination and business center.
aids in conservation efforts and does not impact negatively on natural resources
focused on the Gambia's natural resources, culture and history
generates economic activity and retains income locally in a sustainable way, particularly in rural economies
encourage positive cultural exchange and minimize negative social impacts
capital investment of GMD1,290.0mn in 2016.
GMD4,202.0mn in visitor exports.
The Gambia’s economy relies on tourism, rain-dependent agriculture, and remittances.
foreign debt levels
the debt in 2016 reached 120.23% of The Gambia GDP, a 14.9 percentage point rise from 2015, when it was 105.33% of GDP.
In 2016 The Gambia public debt was 1,160 million dollars, has increased 221 million since 2015.
employment : Travel & Tourism generated 54,500 jobs directly in 2016 (7.4% of total employment)
Domestic travel spending generated 36.3% of direct
Travel & Tourism GDP
fall in international prices
dependent on rain patterns
Sustainable Development in The Gambia
information on definition of sustainable development
meets the need of the present without compromising the need of the future generations.
IMF inspired economic recovery programme
ecotourism to reduce pressure on resources
Involve Gambian partners in decision making processes
train more Gambia tourists guides
Partnerships between hoteliers, local and international tour operators and the local craft workers, guides, juice pressers and fruit sellers
issues in gambia
seasonal high employment
international leakage and dominance
child beggars and exploitation