Umbrella Terminology/Case Studies (Terminology (Diplomacy (Coercive…
Umbrella Terminology/Case Studies
- linking to hard power
"The ability to use the carrots and sticks of economic and military might to make others follow your will"
Carrots serve as inducements such as trade barrier reductions and alliance/military protection.
Sticks serve as threats of coercive diplomacy - military intervention or economic sanctions.
Media, space & place
To attract and co-opt rather than coerce.
"In an Information Age in which credibility is the scarcest resources, the best propaganda is not propaganda" -
It is important to balance both powers out to become a superpower, as
gives the example of China, their concentrated efforts of hard power has led many neighbours to seek US presence in fear. If China had more soft power of attraction through culture, arts etc. it would lead many to believe that the need for US presence is less, strengthening the superpower presence of China in its region.
The ability to shape the preferences of others through appeal and attraction.