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Key Segments (Meeting planning (• Needs Analysis, • Budget, • Request…
Key Segments
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Trends in travel
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• Ecotourism (little impact, conservation, awareness, human rights)
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Business travelers
• Those who travel for business purposes (i.e., meetings, sales, conventions, trade shows, and expositions).
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The multiplier effect
When a tourist spends money to travel, to stay in a hotel, or to eat in a restaurant, that money is recycled locally.
- New dollar injected into economy
- Supplier and payroll to support and provide production and service
- Supplier and employees spend money on items for their wants and needs
- Others in the community receive and spend on related products and services and so on
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MICE
Meetings, Incentive travel, Conventions, and Exhibitions
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