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Groups claim YouTube illegally collects data from kids (Youtube (Anyone…
Groups claim YouTube illegally collects data from kids
under-age viewers
People
Change how it handles content for kids
Huge fine
allegedly profiting of young viewers
Claim
Groups
FTC : investigate the Google subsidiary
Violating the COPPA
Limits the company
Kids under 13
Under the law
Companies
Notify parents
Get their consent
Before collecting data on kids
Google
Has made a lot of profits
Collection & use of personal data
From children
On YouTube
Illegal
Has been going for many years
Tens of millions of US children
Youtube
Anyone can watch videos
X account
Kids : can lie (older)
8-12y : 45% -> Youtube account
To log into -> google account -> + 13
Kid-focused channels
Huge subscriber bases
Lot of money : ads
LittleBabyBum
Animated nursery rythmes
14 million subscribers
Vidéos : + 16 billion views
11 million $/year : ad revenue
Target ads : keywords related to kids
Toddler
Toys
YouTube kids
Standalone mobile app
Launched in 2015
Complies with all COPPA rules
X collect data -> ad-targeting
COPPA
= Child Online Privacy Protection Act
Written in 1998
Exepanded in 2012
Mobile devices & targeted ads
CEO : Denise Tayloe
FTC
Add an age gate
Pursued 20 COPPA cases/20y
Review the complaint
41 484$ per violation
= Up to billions
23 millions kids
GDPR
= New European privacy regulations
Next month
heating up the privacy space
Lot of pressure
-> To acknowledge them
Under the law
Company
To notify parents
Get their consent
Before collecting data