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Guest profiles (Segmentation (Process of dividing the “market” into…

- - - - Knowledge of, attitude towards, use of or response to a product
  - - - Marketer can pinpoint those customers who seek the most important benefit in a product
      - No other segmentation
  - - - Shotgun approach
        
        If you try to please everyone you end up pleasing no one
      - Riffle approach
        
        if you try to please some people you can focus on doing a good job and be more competitive
- - - - Travelers
    - - Hotels