Please enable JavaScript.
Coggle requires JavaScript to display documents.
English Theories (Power (Instrumental power (Positional power-held through…
English Theories
Power
Instrumental power
Positional power-held through hierarchy
Influential power
Personal power
Power held through personality
Paul Grice
Say enough to get point across but no more
Say things that are truthful
Stay on topic
Be as clear as possible
Synthetic Personalisation
Create artificial relationship
Building the consumer-Fairclough
Position receiver as ideal reader
Product represents closeness to the readers own lifestyle
Goffman
text
Suggest we present certain image based on istuation
Presenting face
Link directly to face theory
Acquisition
Aitchison
Labelling
Packaging
Network building
Chomsky
LAD-everyone born with innate ability to learn language
Halliday
Regulatory
Instrumental
Personnel
Representational
Heuristic
Interactional
Imaginative
Skinner
Suggest language learnt through imitation and reinforcement
Piaget
Child's egocentric language
Vgotsky
Zone proximal development
Difference between what people can do without help and what they cant do
Scaffolding
Provide conversational material
Gender
Zimmerman and West
Men more likely to interrupt mixed gender conversations
O'Barr and Atkins
Courtroom study
Female lawyers were assertive and interrupted
Language based on who has power, not gender
Tannen
Status vs support
Independence vs intimacy
advice vs understanding
Information vs feelings
Orders vs proposals
Conflict vs compromise
Trudgill
Men less likely and women more likely to use prestige pronunciation of certain prestige sounds
Women want to appear as higher social class
men want to appear as down to earth