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Market Entry Strategies (Direct Exporting (Advantages (Less investment,…
Market Entry Strategies
Direct Exporting
Advantages
Less investment
Flexibility
Reduced commitment
Single location
Greater profits
More control
Disadvantages
Time consuming
More responsibilities
Liable
No intermediaries
No agent
Customer feedback
Franchising/Licensing
Advantages
Low costs
More access
Easy implementation
Lower risk
Established market
Disadvantages
Low revenues
Less control
Production
Marketing
Restrictions
Joint Ventures
Advantages
Reduce risk
Firm control
Production
Marketing
Shared capital
Market intellegence
Disadvantages
Possible conflict
Profit shares
Business management
Amounts invested
Marketing strategy
Wholly Owned
Disadvantages
Takes time
Execution error
Costly
Operational flexibility
Cultural differences
Advantages
More control
Business management
Simpler reporting
Financial resources
Better negotiation