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Design as meaning making (Cognitive semiotics (Is a study of signs (mental…
Design as meaning making
Cognitive semiotics
It is focused on bridging the gap between form and meanig
It is compatible with the concerns of design regarding the construction of communications
Is a study of signs
mental activities
Semiotic
Cognitive phenomenon operating symbolically to generated meaning
Meaning
Is originated by the contact with a design
Semiotic-cognitive mode
designers are enablers providing interfaces
Designer
takes responsibility for the effectiveness of the design
strategy
to guide the receiver
concept maps
different forms of expression
pictorial
hieroglyphic
Design
selection and schematization of sensory characteristics
construction of a meaning
conceptualizations about objects and events