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Market Entry Stratagies (Direct Exporting (Pros (Easiest, Most cost…
Market Entry Stratagies
Direct Exporting
Direct exporting is selling directly into the market you have chosen using in the first instance you own resources.
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Licensing
Licensing is a relatively sophisticated arrangement where a firm transfers the rights to the use of a product or service to another firm.
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Franchising
Franchising is a typical North American process for rapid market expansion but it is gaining traction in other parts of the world.
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Partnering
Partnering is almost a necessity when entering foreign markets and in some parts of the world it may be required.
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Joint Ventures
Joint ventures are a particular form of partnership that involves the creation of a third independently managed company. It is the 1+1=3 process.
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Turnkey Projects
A turnkey project is where the facility is built from the ground up and turned over to the client ready to go – turn the key and the plant is operational.
Pros
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good for environmental consulting, architecture, construction and engineering.
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Greenfield Investments
A greenfield investment is where you buy the land, build the facility and operate the business on an ongoing basis in a foreign market.
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