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e-Commerce Business Model T5 (Selling Software as a Service (Existing…
e-Commerce Business Model T5
Physical product
Platform
Marketplace
Own website
Social media account
Method
Buy from supplier
Drop shipping
Existing company
fashionvalet.com
twenty3.my
Marketing strategy
social media advertising
Informational products
Existing company
coursemerchant.com
learndash.com
udemy.com
digitalchalk.com
academyofmine.com
Platform
Course marketplace
benefit
focus
drawback
take high commission from instructors
not be able to create own design
Own website
challenge
do marketing
need to set up website
manage sales
benefit
gain loyal fans
gain higher profit
Marketing strategy
content marketing
Method
Online course platforms
Moodle plug-ins/Add-Ons
Small business-extended enterprise
Standalone platform
All-In-One platform
Marketplace platform
WordPress plug-ins/themes
Affiliate marketing
Existing company
MoneySavingExpert.com
NerdWallet.com
TheWireCutter.com
Marketing strategy
content marketing
Method
Affiliate network
US & UK
Commission Junction
Clickbank
Southeast Asia
Involve Asia
Affiliate deals directly with businesses
Platform
Website
Social media account
Selling Software as a Service
Existing company
Piktochart
Infographic Creator
Marketing strategy
SEO content marketing
Method
Create software
Platform
Internet
Challenge
Getting & keeping customer's attention
Advertising
Existing company
hongkiat.com
Marketing strategy
Commercial
Method
Direct advertising
Cost Per Click (CPC)
Cost Per Action (CPA)
Platform
Website