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Session 6: Change Management (Techniques (Model cell approach (Change one…
Session 6: Change Management
Techniques
Model cell approach
Change one unit at a time
Create a core team
Choose frontline people to carry out the project
Define the goal
What are you going to actually change
Have the unit do the work
Unit plays out the project
Scale the initiative
Roll out the finished project to other places.
Begin with one unit
'Model cell' for organisation
Kotter (1996)
establish a sense of urgency
create the guiding coalition
develop a vision and strategy
communicate the change vision
empower employees for broad-based action
generate short-term wins
consolidate gains and produce more change
anchor new approaches in the culture.
Corporate Social Responsibility (CSR)
business must be seen to be responsible as well as making profits
Organisational culture
Seek to change the culture
Only when the majority accept change will it be sustainable