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BRANDING (The Difference Approaches to Branding on The Web (Logo, Tagline,…
BRANDING
Type of Branding
Retailer brand
Store brand
The Difference Approaches to Branding on The Web
Logo
Tagline
Colors
Shape
Movement
The Challenges in Building Online Branding
Brand awareness
Merchandise and supply chain
Security and privacy concern
Lack of understanding of customer expectations
Branding for The Web
Leverage video marketing
Press release marketing
Be consistent with branding
Optimize your web
Produce and distribute great quality content
Brands and Its Effect to Consumer Behaviour
Social
Quality
Status
Brand loyalty
Brand knowledge