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Fashion Campaigns (What makes a GOOD campaign? (Creative, Cool, 'See…
Fashion Campaigns
What makes a GOOD campaign?
Creative
Cool
'See now, buy now"
Linked to consumer wants
Digital
Interactive
Visual
Distribute a strong brand identity
What makes a BAD campaign?
Poor Visuals
Explicit
No message
Badly photographed
Too much writing
Offesnsive
Sexist
SUCCESSFUL CAMPAIGNS
Burberry Kisses
Hermes - House of Scarves
Nasty Gal's #GIRLBOSS
Inside Chanel
UNSUCCESSFUL CAMPAIGNS
Tom Ford - Perfume
Suit Supply
United Colours of Benetton
Sisley Fashion Junkie