User Expierence

Colour Scheme & Typography

Hierarchy/Levels

Discoverability & Freedom

Consistency & Memorability

Documentation & Error Prevention

User Feedback

Simplistic Language

Aesthetics & Design

Clear simple text

Bold/Coloured text

Consistent colours

Small choice of colours

Avoid clash of colours

Warning notifications

No codes

Easy to follow/read

Real world language

No translating involved

Symbols, icons and images

Dont over complicate the page

Easy to follow structure

2 levels preferably

Conformation messages

Green ticks or messages to show completion

Pop up notifications

Error notification

Layout

Buttons & shapes

Slogans

Images

Icons

Simple log in system

Toolbars

Attractive page

Memorable

Modern style

Simplistic & uncluttered

Crisp presentaion

Social network toolbar

Sliders

Arrows

Online messaging

Viewing profiles

Simple navigation through all pages

Simple flow between the pages

Saving login details

Storing data

Saving profile information