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SWOT (STRENGTHS (Only genetic test offering supplementation based on your…
SWOT
STRENGTHS
Only genetic test offering supplementation based on your DNA
Company channel partners
Top quality of result/report
Consultation
Solid financial base within the company
Unique sample collection package
OPPORTUNITIES
Creating a full service package from A-Z
Personal training
Consultation
InBody analysis
Customized supplementaion
Growing the product alongside others within a ''Wellness'' division
WEAKNESSES
Availability of cheaper testing
High level of education required
Training people to give results
Improper sample collection can result in the inability of swab analysis
THREATS
Market competition
Genetic field is extremely fast moving meaning the test could become outdated.