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How Brands Can Use Psychology To Improve Marketing Techniques (Use emotion…
How Brands Can Use Psychology To Improve Marketing Techniques
Use emotion
90 percent of emotions are based on emotions
Understand the sentiments that drives buyers' actions
An engagement strategy
One thing that won't change is human psychology
Interactions with brands every day
Create associations
Relate to one another's pain, success and happiness
The same neurons fire in your body
Mirror neurons => empathy neurons = confidence in a brand promise and the resulting engagement
Cultivate consistency
Consistency creates trust
Baader-Meinhof phenomenon
One you've seen something it seems to appear all around you
Consistent messaging
Retargeting
Multi-channel marketing tactics
Repetition => remember and embrace your product or service
Digital marketing / human behavior will change