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Met Office Digital Transformation (Business Challenges (Grow reach and…
Met Office Digital Transformation
Business Challenges
Grow reach and awareness
Need to generate revenue
Customer demand for new products and innovative channels to deliver content
Necessity to differenciate itself in a competitve market
⬅ Impacted:
Internal Culture
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Establishing digital culture
Improved employee values and attitues
Research
Content Marketing :
Three groups of factors
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Organizational
Change in consumer behavior
Growing market competition
Developments in technology
APIs
Voice search
Mobile Apps
Weather data more accessible
Management
Necessity to promote collaboration
Need to adopt digital-first strategy
Strategy and Solutions
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Content differentiation
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Understanding exactly what everyday consumers want
Providing information with context
Impacting event planning
Learning about weather
Impacting decision making
Lead to:
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Audience of around 1.75 million
New channels to interact with the public
Collaboration across the organization
Solutions
Find areas of real value across various departments
Promoting horizontal collaboration
Created the Digital Academy
Goals
Encourage knowledge sharing
Expand internal digital knowledge
Optimizing digital formats and content
Mobile App features
Weather forecast updated 4 times a day
Interactive maps
Uses video
Push notifications
Optimizing content through:
Different audience demographics
Seasonal and timely events
Determine the specific content that drives engagement
Using voice-searching technology
Commercial Partnerships
Using weather data to optimize product sales
Industry-specific services
Monetising Met Office reach through sponsorship and advertising
caused mainly by:
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through:
solved with:
:↘
greatly impacted by:
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