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The Met Office A Digital Transformation Case (Digital Education and …
The Met Office
A Digital Transformation Case
Market Differentiation
Strategy
New technology
APIs
Voice Search
Mobile Apps
Analytics
Consumer's wishes
Where
What
Event Planning
Learning about weather phenomenons
Decision Making
Why
When
Vertical Knowledge of Scientists
Content creation and distribution
Social Strategy
Relevancy
Trust
Authority
Digital Team
#
Marketing Strategy
Opportunities through
Sponsorship
Increased Awereness
Weather warnings and info
Socioeconomic Benefits
Revenue
Reach
Advertising
Digital Education and
Collaboration
Digital Culture
Attitudes
Technical Expertise
Values
Horizontal Collaboration
Marketing Team
Forecasters
Observations Department
Scientists
Graphics Department
Gaps and Opportunities
New Content
Digital Academy
Education
Up-Skill
Workshops
Webinars
Talks
Knowledge Sharing Culture
Client Intimacy
Expand Digital Knowledge
Digital Optimization
Allows differentiation
from competitors
#
Demographic Optimization
Videos
Tailored infographics
Seasonal and timely events
Blogs
Specific content
Most engaging
Interactive rainfall map
Pollen Push notifications
Updated weather forecast 4 times a day
Commercial Partnerships
User-facing activity
Specific Services
Understanding and optimizing Sales
Product Feeds
New Opportunities
Voice Technology
Decision Making
Internal Services
Strategies
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