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Met Office (aims to (increase revenue (corporate sponsorships, digitak…
Met Office
aims to
increase revenue
corporate sponsorships
digitak advertising
increase trageting
through
storytelling
content marketing
using
blogs
social media channels
knowledge center
audience preferences
consolidate market position
changes
Management
strategy
social startegy
authority
relevancy
helped increasing
trust
product differentiation
Technology
integration of information
Organization
Digital Academy
horizontal colaboration
scientists and forecasters
graphics departments
efforst to find
value-based products
marketing team
Problem
market differentiation:
voice search
mobile apps
API´s
generation of revenue
through
b2b strategy