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The main concept of Consumer Behavior (Activities (1) Thinking, 2)…
The main concept of Consumer Behavior
Marketing
Marketing strategy
one mix
many mixes
Top level decision making
Consumer orientation
need for market research
Profit orientation
revenues > costs
Activities
1) Thinking
2) Deciding
3) Comparing
4)Buying
5)Using
6)Disposing
7) Communicating
Decision process
1)Problem recognition
2)Information Search
3)Search for alternatives
4)Purchase
5)Outcome of purchase
Characteristics of consumer behavior
Purposeful
Concept understood
Influenced
Sovereign consumer
Types of behavior
Information contact
Funds access
Store contact
Product contact
Transaction
Consumption and disposition
Communication
Influences
Internal
Learning
Importance
Reinforcement
Repetition
Miscellaneous
Personality
Life style
Self concept
Emotions& Attitudes
Pleasure
Arousal
Dominance
Motivaiton & Needs
Hierarchy of needs
Physiological
Security
Belongingness
Esteem
Self actualization
Information Processing
Exposure
Attention
Interpretation
Memory
Analysing consumer behavior
Market Analysis
Company
Competitors
Conditions
Consumers
Market Segmentation
Segmentation
Targeting
Postioning
Marketing Strategy
Marketing Mix
4 p
Consumer decision process
Nominal Decision making
Limited Decision Making
Extended Decision Making
Outcomes
Firm Outcomes
Sales
Product position
Customer Satisfaction
Society Outcomes
Economic outcomes
Physical Environment Outcomes
Social Welfare
Individual Outcomes
Need satisfaction
Injurious Consumption