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Online Marketing Foundation (04-Website (Converting customers (Goal…
Online Marketing Foundation
01-Mediums
Search
Social
Email
Video
Display
Owned Media (Email) + Paid Media (Ads) + Earned Media (Organic) = Digital Marketing
02-Digital Marketing Strategy
Business Strategy
Mission Statement
Objectives
Value proposition
Elevator pitch
Business strategy worksheet
Customer Strategy
Reach the correct audience
Understand the audience
Where to find that audience
Customer strategy worksheet
Marketing strategy
Paid
Earned
Owned
03-Exploring digital marketing
SEO-google
Search-Google adwords
Social media-Facebook
Video-Youtube
Effort vs Value sheet for all the mediums
Definitions
Call to action
Bounce rate
Click thru rate
Abandonment
Ad impression
Frequency
Conversion rate
Tracking pixel
Cost per aquisiton
Lifetime value
Organic results
04-Website
Effective website
Well thought out
Simple
Highly functional
responsive
faster load time
Domain
Relevant
Memorable
Usable
Selecting
Hiring a designer
Hiring a developer
Building
Converting customers
Goal specific landing pages
Teaser pages
Squeeze pages
Infomercial pages
Viral pages
Responsive
Google Tag Manager
05-Foundation of Analytics
Website analytics
Cookies
Tracking pixels
Google analytics
Funnel
KPIS