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BRANDING (Types of Branding (PRODUCT BRANDING
Product branding is a…
BRANDING
Types of Branding
PRODUCT BRANDING
- Product branding is a symbol or design that identifies and differentiates a product from other products.
- Product branding is very easy noticeable when we walk through a supermarket filled with different products as most products are branded with a unique colour, design and logo.
PERSONAL BRANDING
- Personal branding is very common among politicians, athletes and celebrities.
- Personal branding makes it possible for famous people to reflect a good image of themselves to the public.
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CORPORATE BRANDING
- used by businesses interested in creating and maintaining a good reputation. Corporate branding thus cuts across an organisation’s services, products, employees, corporate culture as well as corporate social responsibility.
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GEOGRAPHICAL BRANDING
- used for specific services and products that are peculiar to a particular region. Geographical branding is commonly used in the tourism industry.
- Various countries and regions try to brand things that make them different from other areas.
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RETAIL BRANDING
- Retail branding is mostly used by industry giants to increase the interest of consumers and make product sales outpace the competition
- Retail branding however requires a lot of planning. The right strategy needs to be adopted to ensure its success.
CO-BRANDING
- branding that associates the brands of two or more companies with a specific product or service
- Co-branding is effective in building business, increasing awareness and breaking into new markets.
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