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B2B Expo (Customer Centricity (About the success of the customer not us,…
B2B Expo
Customer Centricity
Do not plan to grow, plan to grow better
About the success of the customer not us, and they care about....
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Use customer research to validate needs and not spend time on things customers don't want! # #
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Digital Transformation
Put mobile first
Native to mobile, not a mobile version of a desktop site
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Digital technologies such as AI, VR, AR etc are becoming less 'gimicks' and more as real marketing tools to improve customer experience
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