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5 Trends That Will Shape Social Media in 2018 (A.I (social commerce,…
5 Trends That Will Shape Social Media in 2018
Social return on investment
lower customer service cost
attracting top talent
Social TV
brands turned publishers
2018 = broadcasters
take advantage: Search engine optimization + facebook
Rise of peer influence, decline of trust
consumers turn to each other
smaller spheres of influence
take advantage: advocacy
A.I
social commerce
Costumer care
Content delivery
Analytics
Social Data
Effort and resources needed for customer insights
valuable source of customer intelligence