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Have a drink on us and tell your friends (REI (Opt Outside, Close shops on…
Have a drink on us and tell your friends
Bacardi
Old strategy
People sampled --> regular customers
New event
Back to the bars
3000 employees
Buzz
Direct contact
Community building
Goal ? Interact !
REI
Opt Outside
Close shops on Black Friday
8 million people participated
600 organizations involved
American Family Insurance
"One Saturday to Dream Fearlessly"
Celebrities community service project
Miller Coors
"We all sell beer"
Employees bought beer for customers + free concert
Goal ? Sell beers + build community relations
Conclusion
Different way to engage customers
Create social impact
Customer = spokesman