Have a drink on us and tell your friends (REI (Opt Outside, Close shops on…
Have a drink on us and tell your friends
People sampled --> regular customers
Back to the bars
Goal ? Interact !
Close shops on Black Friday
8 million people participated
600 organizations involved
American Family Insurance
"One Saturday to Dream Fearlessly"
Celebrities community service project
"We all sell beer"
Employees bought beer for customers + free concert
Goal ? Sell beers + build community relations
Different way to engage customers
Create social impact
Customer = spokesman