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week 4: companies, structures, strategies (strategically relevant…
week 4: companies, structures, strategies
inertia
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change might be risky (physical resources, less tangible)
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conglomerates
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risks (block new player, homogenization of content, illusion of choice although there isn't a lot of it)
rewards (larger companies are better able to adapt and innovate bc they have resources, insurance against homogenization bc fragmented audience demand diverse content, gove out of news production and gov censorship is avoided)
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dealing with ad skipping
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native advertising
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camouflaged ads to make them look like content, online content created by a company that has the appearance of non-ad content, such as an editorial
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