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People-Based Marketing (AI & ML (Consumer targeting process),…
People-Based Marketing
AI & ML
Consumer targeting process
Strategic imperative
Companies & Agencies
DSPs, DMP's & measurement
How implement in offers
Revolutionary
=> Targeted marketing
Right individuals
To maximize impact
Multiple Layers / Resolutions
That make up real people
By associating
Devices with consumers
Categorize them in household <=
1 more item...
Why multiple resolutions?
Data=MR
Degrees/layers
PA,IP,CRM,Loyalty,TV boxes
/=unique to individuals/devices
=> Household level
Data=Top-down using
= Deeper audience segmentation
Multi-resolution identity
1 more item...
Connecting online and offline
Multi-resolution people-based identity
Not new to offline
Grocery store discount cards
can tie consumer-based information
to other household members
People based identity providers
allow to upload any identifier
& associate to household
AI & ML!