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Hyundai : The Super Bowl LII Ad (. (Hope, The spot, At Hyundai’s NFL Super…
Hyundai : The Super Bowl LII Ad
.
What?
With virtual family reunions
brand-building in the most effective and dynamic way possible
.
Why?
To be proud of to own a Hyundai
To amplify it
To focus on its Hyundai Hope On Wheels pediatric cancer nonprofit organization
.
Hope
The spot
At Hyundai’s NFL Super Bowl Experience (Genesis)
Metal detectors into “hope detectors”
An emotional surprise meeting
.
In septembre
a 30-second spot
a “test bed” for Hyundai
.
Survey
Evans --> Adweek
Not aware of any donation
for 20 years
.
Other actions?
Stella Artois & Water.org
Budweiser & natural disasters.