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Amazon's marketing strategy (. (Who?, Very well known all around the…
Amazon's marketing strategy
.
Who?
Very well known all around the world
CEO : Jeff Bezos
Marketing strategy to earn more money
.
What?
Strategy =
To use new events
To transform them in marketings moments
.
Why?
To gain notoriety
--> Investors
.
.
Example?
The acquisition of Whole Food
A grocery store with a great quality
With guarantee --> great quality and Amazon's lowest price
.
What else?
Second headquarters --> Presence in every local newspaper
To provide medicaments --> A lot of deals with Amazon + licenses
.
Result?
Leader in e-commerce
Amazon Music, Fire Tv, Whole Food, Echo, Alexa
To be online leader in all sectors