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McDonald's digital innovation (. (How?, To use ads agency and…
McDonald's digital innovation
.
What?
Change about its business
Technology!
.
Who?
Vice president : Jim Sappington
To adapt --> To provide new experiences to customers
.
How?
To use ads agency and consultancies
Publicis & Capgemini
Ads oriented - Technology
.
Why?
Specialists?
2 different fields --> Good combination
Demand & supply
.
Risks?
Sense of competition
.
Why? 2
Data : pioneer in tis market
To find who his customers are
To take a look to others companies