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7 - The Future (Globalisation; international reach due to (technical…
7 - The Future
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Two opposing predictions
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Global Village
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closer together, e.g. by language
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A new governance system
Value ethics
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good people, who hold true to their values automatically do good things
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Media accountability
= (in)voluntary process by which media answer (in)directly for the quality of publication
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something is good, when outcome for most people is good <-- Utilism
without accountability, no need to be ethical
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Core-periphery model:
- one big mass audience
- much in common
Opposing models:
- MT: we are driving away from each other
- GV: we are getting closer
Differences
DA suggests that the media landscape will be controlled by a few powerful parties, the CCM suggests that we might think we live in a free ML but the elite (the government) controls the data flow and according to the CSD transparency will be impossible because the system is so complex, our data is controlled but we don't know by whom.
This is opposing to the MD which suggests that new channels make it easier to connect with each other and thus, there will be an open democracy meaning that everyone directly participates in the democracy.
Beliefs do not oppose each other
Merge: value-driven system with accountability system
- codes of ethic for ethical guidance for media
- differ per country and professional group
- system of self-governance relies on adherence of media
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Possible future governance
- legalise codes of ethic
- enforce media to adhere to code (give advantages to those how adhere)