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6 - Prosumption (Societal changes since WWII (focus on consumption rather…

- - - - prosumers
      - Involvement leaves traces, more data to be analysed
        
        online behavioural data is analysed
        
        and used to filter information
      - citizen journalists
- - - - prosumption was always a thing
      - just a greater importance due to digitalisation
      - IKEA
    - - new version of previous processes
      - remediation
      - citizen journalism
    - - do things for free, used to be jobs
      - profit for companies
      - tasks never performed before
      - new technologies lead to whole new level of prosumption