Your Inner Age is Real... and Marketers Target it All The Time (Solution?…
Your Inner Age is Real... and Marketers Target it All The Time
We all have multiple ages
Actual, physical, chronological age
: the age we feel emotionnaly
" / "
Between 18 and 26 years old
Considering your audience's Twin Self = a huge part of reaching them
Example : IRobot / Roomba
Drop in sales : how regain popularity?
Roomba owners = lawyers, insurance claim adjusters, middle managers, etc. BUT at home, ≠ personas
"Braking the frame"
= alternate life forbidden to express in their structured day jobs
Bring back the sound !
// Pepsi Sound
Original Roombas took some cues from R2-D2
Now, Roomba = silent disc performing its task
Talking Roomba // feeling of childlike wonder
The talking Roomba spoke to the Twin Self within Roomba's owners
Think about the Twin Self !
To learn what people really want out of the world
To reach your customers on this deeper, more personal level
To keep them for the long-haul