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1 - Media (Five charac. of mass media (high first copy costs, re…
1 - Media
Five charac. of mass media
high first copy costs
re-versioning
experiential
high risk
one-way
Media market = dual product
content is sold to audience
audience is sold to advertisers
outcome of dual market
advertising goals influence content
ads decide what becomes news
journalists have to adapt to advertisers' goal of large reach --> more tabloits
rise of digital media
use of digital info
deliver via internet
based on computing technologies
Media organisation are socially responsible
integrative influence for societies
protection of core value
forum for exchange
Media Life
not living with but living in media
it became invisible
media so central, we don't see it
Two ways of seeing it
personal information space - individualised
always available - global connectivity
Consequences
accomodate/exploit media
doing something for the sake of media (insta)
liquefied boundaries work/play
Two trends that reinforce Media Life
roles of producers/consumers blurred (prosumption)
society individualised
Attention economy: attention is being sold rather than product