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LONG-TERM MEMORY (Murdoch's Serial Position Curve: ("Memory is…

- - - - Physiological Approach: e.g. person’s face can be represented by the pattern of firing of firing of number of neurons
      - Mental Approach: How a stimulus or an experience is represented in the mind
    - - Auditory Coding: e.g. Conrad’s demonstration of phonological similarity effect; misidentify letter sounds.
        e.g. “play” a song in our head.
      - Semantic Coding:
        
        In STM : Wickens et. al (1976)
        
        In LTM : Sach's Experiment
      - Visual Coding:e.g. recalling visual pattern
        e.g. visualize a person or place from the past
        e.g. Holding an image in mind to reproduce pattern of what was just seen (STM), Visualizing a painting that you seen last summer. (LTM)
- - - - Occurs when the presentation of one stimulus (the priming stimulus) changes the way a person responds to another stimulus (the test stimulus)
      - Repetition Priming
        
        Occurs when the test stimulus is the same as or resembles the priming stimulus
    - - Classical Conditioning