Don’t spread yourself thin, focus on what makes your brand memorable (The…
Don’t spread yourself thin, focus on what makes your brand memorable
events are remembered for their
Our futur behavior influenced by...
The past ≠
Memory of the past
The colonoscopy experiment
15 mins of moderate pain
15 mins of moderate pain + 3 extras minutes of mild discomfort
considered as less painful
10% more likely to return(*)
The Marketing Application
(*) Application of the peak-end rule change memories + behaviour
"... attempting to make marginal improvements to every aspect of the customer experience"
The Magic Castle = second best hotel in L.A.
Basic hotel but focused on outsandings moments such ast the popsicle helpline
Impossible to improve everything
Focus on peak-end rule's moments of the customer experience