PREJUDICE (Factors Influencing Prejudices: (Conformity Pressure: Normative…
Prejudice is a negative attitude toward a group, based solely on their membership in the group.
Components of Prejudice
Affective: Emotion/Negative Feelings
Affection stemmed from prejudice is harder to change.
Logical arguments are not effective in encountering emotions.
When we wished to erase prejudice from our cognitive but difficult because there is an Affective factors.
toward a member of a group because of a membership in the group.
Types of Discrimination:
• Belittle someone
• Giving unimportant praise
Woman who wears Niqab
Keep a distance with people who suffer AIDS
No facility for disabled people
Woman can't work as a driver
about a group of people in which identical characteristic are virtually
, regardless the variation of the actual characteristics.
: Lazy, smell, not diligent, good in sports.
: Smart, Intelligent, smells good, ambitious.
: Cooking is for girl, while Chef is man's Occupation.
Types of Stereotypes:
: Liking a certain group.
: Disliking a certain group.
Other group (Out-group)
Own group (In-group)
Contents of Stereotypes:
Using an accurate process of judging
Using shortcut or schema,Limited information or cognitive capacity,
: The tendency to see correlations between two things but actually are unrelated.
THE PROCESS OF STEREOTYPE FORMING:
Concept Formation an dCategorization
A child learnt prejudice from association, reinforcement, imitating family member, peers, media and society.
How do we Reduce Prejudice?
When Contact Reduces Prejudices; 6 Conditions:
A common goal
Social Norm of Equality
Bringing in-group and out-group member together. Ex: Fostering friendship between faculty at university.
Factors Influencing Prejudices:
Us Versus Them
Institutional Discrimination: rules.
Normative Conformity: Influence from the group.
Institutionalized Racism: Majority.
How we Assign Meaning:
Ultimate Attribution error
Blaming the Victim
Realistic Conflict Theory