How Embracing a Political POV Can Forge a Deeper Connection to Consumers…
How Embracing a Political POV Can Forge a Deeper Connection to Consumers
It provides relevance to the audience
“67% of people...”
Opportunity to change the world
Loyalty, advocacy and growth
If it isn't done right
Your brand will get dragged through the media
Customers will drop you
Pepsi & Kendall Jenner
"Black lives matter"
share price will take a beating
“67 percent of people will try a brand for the first time because of its position on a controversial issue.”
Golden rule :
"treating others how we’d like to be treated"
"it would be great if human beings would be great at being human.”
≠ hosting an Anti-muslim hate group
Marriott's role isn't to say which POV is acceptable or not
Free housing for those not allowed in the U.S.
No white supremacists during a protest
“If you stand for something, you will always find some people for you and some against you. If you stand for nothing, you will find nobody against you, and nobody for you.”
Brands are what they do, not just what they say.