Please enable JavaScript.
Coggle requires JavaScript to display documents.
The True Colors of Travel: Filling the gap of tourism marketing (Travel…
The True Colors of Travel: Filling the gap of tourism marketing
Beliefs/Marketers reality
People's beliefs
African american don't travel
Marketers
One type Jetsetter = Caucasin
Black+ Minority = no representation because never targeted
Marketers need to be trained on different cultures
Travel Noire
Zim Ugochukwu= founder 2013
Digital publishing platform
helps organize group trips fo non group trip personne
Brands target underrepresented consumers
Advertising
Brand positioning
Campaign development
Travel
Tourism marketing
2017
Acquired by Blavily
Media tech startup
Build products + experiences for black millenials
Ugochukwu remains chief brand officer
Innclusive
Rohan Gilkes founder 2016
After a bad Airbnb experience => #AirbnbWhileBlack
Home sharing platefrome
Pictures after booking confirmed
Nomadness Travel Trip
Evita Robinson
Not a lot of Black travelers documenting their trips
Creation of a Virtual Travel Community for colored people
Just one passeport stamp to join
19000 Black and Brown Nomades are sharing
30 internationals group-trips
50 regionals brand ambassador
Website= The Nomadness Project
Issa Rae creator & star of HBO's "Insecure" => co-executive producer