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G3-Analyzing Firm Capabilities (Value Chain (Primary Activities (Service,…
G3-Analyzing Firm Capabilities
Value Chain
Suppliers
Manufacturers
Distributors
Down Stream
Buyers (down stream)
Up Stream
Primary Activities
Service
Marketing
Operation
Logistic (Inbound & Outbound )
Secondary Activities
Technology
Procurement
HR management
Infrastructure
Alignment
Internal alignment
Build capability
People, processes and systems are align
External alignment
A question about value
Value proposition
VRIN analysis
(valuable,rare,inimitable,non-substitutable)
Example
Alignment
Nucor Steel
Dis-alignment
British coal mines company and its brass band
Sustainabilities:Imitation
can others do what we do?
Capabilities are socially complex
Disney
Develop unique historical path
Learning curve
Southwest airlines
Value derives from tight combinations
Facebook
Control scarce supply
Sea-view restaurant
Credible commit a firm
Boeing made efficient airplane
Airbus made Jumbo airplane
Legal barriers present
License, copyright
Conclusion
Analyze capabilities of a firm
Allocating the value of the firm
Creating values,capabilities of a firm and turns them into competitive advantages
Align the capabilities internally and externally to sustain the competitive advantages
Sustainabilities:Durability
Can we maintain our capabilities?
Key point to maintain sustainability
of competitive advantage
Challenge
Degrading human and physical assets
Like Michael Jordan
Physical machinery
Rigid core capabilities
Success breeds complacency
Valuable capabilities will become obsolete
Swiss watch
Kodak
Hold on/give up valuable assets
How to build the capabilities
Acquire from others ( external )
Merge
Financing investment
Alliance
Strategic alliance
Resource market
NBA player
Developed it all the time ( Internal )
Knowledge management & training
Leadership
New products, researches , development
Limitation
Superior Info. ( WHY )
Pre-existing complementary capabilities
Imperfect market ( HOW )
Luck
Hi G3, good job!