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Addressing trust in Autonomous Vehicles (GM Holden Business Model download…
Addressing trust in Autonomous Vehicles
GM Holden Business Model
Revenue streams
Car sales
Spare parts
Customers
Fleet owners
Dealerships
End users
Enthusiatsts
Commuters
Families
Value proposition
High quality
Value for money
Aspirational brand
Accounts for
Core competencies
World-class design and development
Efficient logistics
Dealer education
Assets
Manufacturing
Engineering centres
Hardware for brand marketing
Key partners
Financial institutions
Logistics companies
Suppliers
Warehousing
Manufacturing
Team ways of working
Work collboration
Cloud based documents
Communication
Messaging platforms
Regular team meetings (2-3 pw)
Culture map
Cultural differences
Leading: Egalitarian vs Hierarchical
Disagreeing: Confrontational vs Avoids confrontation
Deciding: Consensual vs Top-Down
Cultural similarities
Communicating: Low context
Evaluating: Direct negative feeback
Scheduling: Linear time
Peer Feedback
Peer reflection review
Constructive criticism in discussions
Delegation
Interviews
Tasks
Creating value for each other
Everyone comfortable to contribute
Exploit diversity of team for insights
Research activities
Interviews
Techniques
Ask open-ended questions
Questions that encourage conversation
Have scribe and interviewer
Open to cultural and other differences
Gain Insights
Additional external indicators not appealing
Be surprised
Survey
Internet Research
Study human centered designs
Divergent thinking (broad/narrow)
Fast failure
Ethics
Social responsibilities
Environmental responsibilities
Anti-clockwise thinking
'Ought to want' vs 'Really want'
Project brief
Objectives
Identify customers and users
Create open-ended surveys
Survey/interview stakeholders
Rank concerns
Discuss concepts with interviewees
Outcomes
Concepts on addressing autonomous vehicle trust concerns
Validation of concepts
Confidence to take concepts forward
Scope
Stakeholders
Car Manufacturers
Ideas/Solutions
Inclusions
Mechanisms to facilitate trust
Concepts for physical systems communicating car data
Marketing strategies
Reward systems for adoption
Education plan
Exclusions
Navigation system
Decision making / AI system
Core car design
Technical hardware design
Jobs to be done
Passengers
Get to destination safely and efficiently
Not be cut off all the time
Not be hit
Cyclists
Ride alongside cars without getting hit
Fleet owners
Cost efficiency
Maintain good publicity
Pedestrians
Cross roads without getting hit
Other drivers
Accident-free travel
Understand the intentions of an autonomous car
Government
Reduce death toll
Reduce emissions
