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Mobile Phone Usability: (First Look :red_flag: (Propose :pencil2: (mobile…

- - - - simplicity
        
        effects (The consequences of usability)
        
        brand loyalty
        
        user satisfaction
        
        trust
      - interactivity
    - - the proposed UI features
      - important organizational variables
        
        for building and maintaining long-term
        customer relationships
    - - assess
        
        their significance in an empirical setting
  - - - data collected from 310
        mobile phone users in South Korea
        
        study sample can be considered as
        representative of Korean mobile phone users.
  - - - because functionalities must be accessed via their limited input/output facilities on a small mobile phone, often while users are on the road.
      - Limited input interface and screen size demand a high level of effort when interacting with the mobile device, highlighting the need for effective user interface (UI) design.
- - - - H4: Usability has a positive effect on satisfaction.
    - - H5: Usability has a positive effect on brand trust.
      - H6: Satisfaction has a positive effect on brand trust.
      - H9. Brand trust has a positive effect on brand loyalty.
    - - H7. Usability has a positive effect on brand loyalty.
      - H6: Satisfaction has a positive effect on brand trust.
- - - - How: :question: against the data collected using a survey questionnaire :silhouettes:
  - - - – Prioritization
      - – Integration
      - – Organization
      - Reduction
    - - – Perceived Control
      - – Perceived Responsiveness
      - – Nonverbal Information
      - – Perceived Personalization