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Colors (Sophisticated taste (Colors, Patterns, Matchings and combinations)…
Colors
Sophisticated taste
Colors
Patterns
Matchings and combinations
Part of Identity/Personality creation
Emotional connection
More mature
Darker tones
Purchase power
Marketing products
Innocence vs. Sophistication
Making a Statement
Evoke emotions
Perceived appropriateness
Highly Impactful
Brand identity
Ensure differentation
Powerful psychological tool
