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Product launching communication download (1) (Strategy download (Channel,…
Product launching communication
Target audiences
Internal :silhouette:
Sales staff
COM & MKT
Back Offices
External :silhouettes:
End Users
Wholesalers
Retailers
Objectives
coverage & availability
Branding awareness
stakeholders engagement
Strategy
Key activities
Key messages
Positioning statement
Timing
Channel
Social Media
Mails notifications
meetings
Posters, banners
Execution
Documents preparation :recycle:
catalogs brochures, leaflet,
product information
Products description
Legals
Agency
Content campain
material design &
distribution
events, seminars, conf
Arrangement
hotel
meeting conference
Participants
Training :pencil2:
Products training
Sales Training
Tracking and report
Review
& Feedback :!?:
Products
Services
Documentations
Traffic access
Resources
Budget
Staffs: PM, MKT, COM, Sales,..
Outsources: POSM delivering
Group 2
LU DUY NGUYEN
NGUYEN AI LINH
PHAM XUAN VINH
NGUYEN HUONG LAN
PHAM THI BAO UYEN
