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How do we promote distinctive tourism offering (PLANNING PERSPECTIVE -…
How do we promote distinctive tourism offering
PLANNING PERSPECTIVE - ARE WE USING THE RIGHT MARKETING STRATEGY?
Global Precincts Vision
Major Events Strategy
River Art Framework (TBC)
Clean Green City
Brisbane Vision Economic Development Plan 2012 - 2031
New World City Action Plan 2022
Creative Brisbane Creative Economy 2022
Government Tourism Agencies
Tourism Australia 2020
Brisbane Visitor Economy Strategy
PRODUCT PERSPECTIVE - IS THE PRODUCT ATTRACTIVE?
Public Art Assets
Contemporary Art Trail
Heritage Art Trail
Botanica Outdoor Art Festival
Outdoor Art Gallery
Art Projections Program
Major Private Hospitality Developments
Westin Hotel
Howard Smith Wharves
Queen's Wharf
Brisbane Airport Second Runway
Unique Natural Environment
Mt Cootha Eco Tourism ZipLine
Citycat to Stradbroke Island Planning
River Estuary and Mangrove System
Bushwalking and Beach Combing
Subtropical Design and Lifestyle
Subtropical Heritage Queenslander Architecture and Streets
Subtropical Contemporary Architecture
Heritage Clusters and Trails
First Nations Cultural Heritage
Performing Arts
Contemporary Visual Arts, Craft and Design
Bush Tucker Hospitality Offering
Environmental Stories and Tours
Museum and Gallery Offerings
POTENTIAL PERSPECTIVE - HOW WOULD WE INCREASE VISITORS?
National "Winter in Brisbane" Campaign
Art Outdoors Festival
Leverage Subtropical LIiestyle Activities
Increase Wedding Celebrations Industry
Encourage young visitors
Increase social media impressions
Music City
Affordable Festivals
Affordable transport options
Authentic experiences
Encourage Asian Cultural Consumers
Safe Activities Day and Night
Promote Natural Flora and Fauna
Increase Retail Shopping Hours
Promote Local Lifestyle in Restaurants and Bars
Extension to Major Events
Increase granular events
Communication Campaign Partnerships
PEOPLE PERSPECTIVE - WHY ARE ONLY CAPTURING 50% OF VISITORS TRAVELLING TO QLD?
Lack of Visibility of the Unique Offering
Strong Value Proposition for Capital City Experience
Regional Point of Difference to Gold Coast, Sunshine Coast, Far North Queensland, Outback
Low Cultural Offering
Lack of Self Realisation
Low First Nations Heritage Offering
Perspective is the Business Capital with low value leisure options
Brisbane City Council